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National Univerwity of Ireland, Maynooth (NUIM)
School of Business

 Contact details
Contact personDr. Peter Robbins
Street44 Maretimo Gardens, Blackrock 
Address Dublin - Dublin (Ireland) 
Phone086 6069448 
EmailShow Email
Social Media086 6069448
 Organisation details
Employees (in Depart.)11-25 
Organisation TypeSecondary or higher education establishment 
 Research Focus

 Fields of activities:
» Business and Management

 Brief description of your activity focus
Innovation, new product development, innovation teams, leadership

 Details about Expertise / Competences / Technologies
Peter Robbins (MBS, PhD) is one of Ireland’s foremost experts in innovation and new product and
service development. He lectures on Innovation and Entrepreneurship at NUI Maynooth School of
Business. For thirteen years, he held a series of international senior management positions with
GlaxoSmithKline (GSK), where he was Global Director of Innovation Excellence and helped create many
of the worldwide, new product launches for Lucozade, Aquafresh, Sensodyne, Panadol, Ribena and
NiQuitin. Parallel to his management responsibilities in GSK, Peter studied part-time in DCU (under
Prof Colm O’Gorman) for a PhD on the subject of innovation and teams; specifically looking at how
teams can facilitate the development of radical innovation. His PhD was awarded in 2011 having been
jointly externed by Prof John Bessant (Exeter) and Dr Paul Ryan (NUI Galway).

Peter now lectures, researches and writes about innovation at NUI Maynooth. Peter has trained in the
renowned Stanford D School, he is a graduate of London’s What-if creativity programme. He advises a
number of companies and government agencies on matters connected with innovation.

Areas of Expertise
1. New Product & Service Development
2. Managing Innovation
3. Radical Innovation
4. Managing Innovation Teams
5. Organisational & Team Climate for Innovation
6. Leadership for Innovation
 Research Activities

 EU Framework Programme related activities:
» Changing role of knowledge throughout the economy
» Focused thematic foresight
» Mutual learning and co-operation

 Project participation
Project #1
Project TypeNational
Project Titlethe Innovation Foundation
Specific Themehow to map and create an end-to-end innovation process
Project websitehttp://www.innovationfoundation.ie/index.html

 International and national projects beyond EU Framework Programme
Peter held various global, director-level innovation roles in GlaxoSmithKline since January 2004. He has also worked
on national and regional projects for many countries including UK, Scandinavia, India, US, Latina and Japan.

Peter trained at the renowned innovation D-School in Stanford University and is also a graduate of the What-if?
Creativity programme in London. He is currently completing a PhD in DCU on how teams can accelerate the
development of innovationwithin large companies. He is one of Ireland’s few members of the Market Research

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