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University of Salford (UoS)
Salford Business School

 Contact details
Contact personDr Gordon Fletcher
Full Member of Research Centre 
StreetSalford Business School 
Address M5 4WT - Salford (United Kingdom) 
Phone0161 295 5851 
EmailShow Email
 Organisation details
Employees (in Depart.)51-250 
Organisation TypeSecondary or higher education establishment 
 Research Focus

 Fields of activities:
» Anthropology
» Cultural studies
» Business and Management
» Journalism, mass media and communication
» Library and museum studies

 Brief description of your activity focus
My focus is on the examination of the impact of digital culture and the positioning of technological artefacts in everyday life.

 Details about Expertise / Competences / Technologies
Anthropological understandings of digital culture
Material culture studies and technology
Observational approaches to understanding technological phenomena
Examination of specific technologies and cultural practices e.g. photobombs, online memorials, MMORPGS as labour
 Research Activities

 EU Framework Programme related activities:
» Changing role of knowledge throughout the economy
» Structural changes in the knowledge economy and society
» Societal trends and lifestyles
» Cultural interactions in an international perspective
» Blue sky research on issues affecting European S&T

 International and national projects beyond EU Framework Programme
KTP with The Foundry Communications

To develop in-house capability at The Foundry to enable the development of a packaged software product providing retailers with access to point¿of-sale materials

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     Inserted / Updated
    2011-12-12 / 2012-06-12

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