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Prepare for printing
UNIVERSITY OF VERONA
BUSINESS ADMINISTRATION

 Contact details
Contact personFEDERICA BRESSAN
PhD Student 
Streetvia dei Bersaglieri, 46 
Address 36040 - Torri di Quartesolo (Italy) 
Phone+393482686688 
EmailShow Email
 Organisation details
Employees (in Depart.)1-10 
Organisation TypeOther 
 Research Focus

 Fields of activities:
» Cultural studies
» Economics
» Business and Management

 Brief description of your activity focus
relationship marketing, cross-cultural relations, emerging markets

 Details about Expertise / Competences / Technologies
My research and expertise focuses on the relationships that enterprises develop with other stakeholders to
create more added value for the final customer, especially in the international context, where the cultural
aspects can impact the abiity of a company to successfully enter in a new market.

In order to develop this research, I spent a couple of months in India, I conducted some interviews and an
online questionnaire both in India and in Italy in the furniture industry.
 Research Activities

 EU Framework Programme related activities:
» Changing role of knowledge throughout the economy
» Socio-economic development trajectories
» Regional, territorial and social cohesion
» Societal trends and lifestyles
» Cultural interactions in an international perspective
» Interactions & interdependences between world regions
» Mutual learning and co-operation

 Project participation
 
Project #1
Project TypeNational
FunctionPartner
Project Titleinternationalization of the furniture industry
Specific Themeas is analysis and should be strategy for the internationalization of the furniture industry
CoordinatorFederlegno Arredo - Italy

 International and national projects beyond EU Framework Programme
My research focuses on the Relationship Marketing applied in an internationalization strategy of the
furniture industry of the Italian companies. I conducted some comparisons between Italian and German
companies (their first competitors) as well as an in depth analysis of the impact of the cultural distance
between companies located in a easter and western market.

The main object is to map the stakeholders that are more able to bypass cultural distance and create
value in a network to deliver to the final customer, especially when it is located in a different market with
substantial cultural differences.

To do so, I spent two months in one of the main universities of India, the School of Management Studies of
Hyderabad, where I conducted some interviews and I also had the possibility to teach in an MBA on the
topic of Customer Relationship Management.

 Partner Search Profiles
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     Inserted / Updated
    2010-10-19 / 2011-11-05

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