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Prepare for printing
I-Shou University (ISU)
Department of Administration Business

 Contact details
Contact personDr. Yi-Mu Chen
Assistant Professor 
StreetNo.1, Sec. 1, Syuecheng Rd., 
Address 840 - Dashu Township, Kaohsiun County (Taiwan) 
Phone886-7-6577711 # 5932 
EmailShow Email
Webhttp://www.ba.isu.edu.tw/site/82203e/4
 Organisation details
Employees (in Depart.)11-25 
Organisation TypeSecondary or higher education establishment 
 Research Focus

 Fields of activities:
» Cultural studies
» Business and Management
» Family and consumer service
» Human physical performance and recreation

 Brief description of your activity focus
Research interests included consumer behavior, relationship between service provider and consumer, and consumer satisfaction.

 Details about Expertise / Competences / Technologies
  • Service Marketing
    Consumer Behavior
    Relationship between service provider and consumer
    Pricing Strategy
    Promotion Strategy
  •  Research Activities

     EU Framework Programme related activities:
    » REFLECTIVE-6-2015: Innovation ecosystems of digital cultural assets
    » REFLECTIVE-8-2015: Communication and dissemination platform
    » Societal trends and lifestyles
    » Cultural interactions in an international perspective

     Partner Search Profiles
  • 01-01-1970 |

  •  Further Information

     Inserted / Updated
    2010-07-29 / 2014-09-19

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