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University of Haifa (University of Haifa)
Business Administration

 Contact details
Contact personProfessor Aviv Shoham
Chair, Department of Business 
StreetSafari 7 
Address Mishmar Ha - 19236 (Israel) 
EmailShow Email
Social Media+97246647957
 Organisation details
Employees (in Depart.)250+ 
Organisation TypeSecondary or higher education establishment 
 Research Focus

 Fields of activities:
» Business and Management

 Brief description of your activity focus
My research focuses on international business strategy and international consumer behavior. My main research emphasis on international performance.

 Details about Expertise / Competences / Technologies
I serve as a visiting professor at the Ljubljana University, Slovenia and Vaasa and Hanken Universities in Finland.
My research focuses on international marketing management/strategy and international consumer behavior. My
research has been published in journals such as the Journal of the Academy of Marketing Science, Management
International Review, the Journal of International Marketing, International Marketing Review, the Journal of
Business Research, the Journal of Advertising Research, International Business Review, the Journal of Applied
Social Psychology, the European Journal of Marketing, European Journal of Management, Journal of Engineering
and Technology Management, and the Journal of Global Marketing. I am involved actively in reviewing for
leading academic journals, including being an associate editor for International Marketing Review and European
Journal of Marketing and I serve as an Editorial Review Board member for Journal of International Marketing,
Journal of International Consumer Marketing, Journal of Customer Behavior, Psychology & Marketing,
International Journal of Business and Emerging Markets, Asia Pacific Journal of Innovation and Entrepreneurship
(APJIE), Akademija MM, and International Journal of Management and Organizational Studies.
 Research Activities

 EU Framework Programme related activities:
» REFLECTIVE-5-2015: The cultural heritage of war in contemporary Europe
» INT-6-2015: Re-invigorating the partnership between the two shores of the Mediterranean
» INT-9-2015: The European Union, Turkey and its wider neighbourhood: challenges and opportunities
» INSO-2-2014: Understanding and supporting business model innovation
» INSO-10-2015: SME business model innovation
» Cultural interactions in an international perspective

 Project participation
Project #1
Project TypeOther (International)
Project TitleInnovation in the Public Sector
Specific ThemeInnovation in the Public Sector across Multiple European Countries

 International and national projects beyond EU Framework Programme
Under- and Over-Use of Pregnancy tests. A large scale study for one of Israels largest health care providers with Professor
Ayalla Ruvio.

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    2015-08-20 / 2015-08-31

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