Fields of activities:
» Other social sciences
» Health sciences
Brief description of your activity focus
My research focuses on health communication and the effects of persuasive messages on intention and behavior.
Details about Expertise / Competences / Technologies
I am a lecturer of communication at the University of Haifa, Israel. My research interests are health communication, persuasion, and information seeking. Recent research focuses on information seeking and substance use among young adults. I am PI of a four-year grant, funded by the European Unions Marie Curie FP7 (SSBD) examining the effects of information seeking and scanning on drug-use intentions among young adults.