Fields of activities:
Brief description of your activity focus
Research and teaching focus on franchising business, innovations, development nad management of SMEs, social media affinity, international managemen
Details about Expertise / Competences / Technologies
Marta Ziółkowska, Ph.D. is an Assistant Professor with the Institute of Management, Unit of Corporate Management, Warsaw School of Economics (Poland). Her educational background is Ph.D. in management, Warsaw School of Economics, 2009. Her doctoral thesis was written on the subject of franchising in corporate management process. Her professional and research specialization includes: franchising business, business networked models, social media, innovations in organizations and SME management. She has gained international experience during several scholarships, study tours and visiting professor stays in different countries (New Zealand, Iceland, Croatia, Portugal, France, Slovenia, Hungary, UAE). Marta Ziółkowska has published several books, papers in international peer-reviewed journals, working papers and conference proceedings.
Dr. Ziółkowska is a polish ambassador of MAG Scholar Marketing in Asia Group and Vice President of Enrolment Committee to Second-Degree Studies at Warsaw School of Economics. She also takes part in the EU project concerning conducting lectures in virtual world – “Second Life”.
EU Framework Programme related activities:
» Changing role of knowledge throughout the economy
» Structural changes in the knowledge economy and society
» Socio-economic development trajectories
|Project Title||Innovativeness of network organizations in the knowledge economy|
|Specific Theme||Virtual organization, franchise organization, clusters|
|Coordinator||professor Barbara Bojewska, Ph.D, Warsaw School of Economics|
|Project Type||Other (International)|
|Project Title||Social Networking Behavioral Survey|
|Specific Theme||From liking to loyalty: The impact of network affinity in the s|
|Coordinator||professor Siva Multhaly, RMIT University|
|Project Title||Innovations in resources management of enterprices|
|Specific Theme||Relational resources in the company development – a report of empirical research|
|Coordinator||professor Anna Skowronek-Mielczarek, Warsaw School of Economics|
International and national projects beyond EU Framework Programme
Innovations in franchising in Poland and Croatia, franchising business, partner ALEKSANDAR ERCEG, Institution: THE FRANCHISE CENTRE, City: OSIJEK, Croatia.